Start from a neutral baseline and add what matters to you. Criteria are labeled by source — the platform baseline is architecture-neutral; buyer-contributed criteria are shown separately.
Contextual/ML classification generally outperforms pure keyword matching but needs a stated false-positive rate; a vendor unable to give even an approximate production FP rate likely hasn't measured real-world accuracy.
Misdirected email is one of the most common real-world data-loss incidents and a distinct capability from content-based DLP; ask for a concrete prevented-incident count from a named customer, not a generic feature claim.
Attackers and careless users alike commonly exfiltrate data via nested/compressed attachments or screenshots; a platform that only inspects plain visible text has a real, exploitable coverage gap.
Tiered enforcement (e.g., warn-and-justify for lower-risk violations, hard block for high-risk) balances security with business workflow disruption better than one uniform action for every match.
Unified policy authoring across email, endpoint, and cloud DLP is stronger than a standalone email-only silo requiring separate, potentially inconsistent policy definitions.
Encrypted attachments are a known DLP evasion technique; a credible vendor acknowledges this blind spot and describes any mitigating control (e.g., flagging encrypted attachments to unusual recipients) rather than ignoring the gap.
Rich incident context and historical queryability matters for both individual incident response and identifying systemic policy gaps or repeat offenders over time.
API-based integration is generally lower-friction than gateway interception but can have different latency and coverage characteristics; ask for a measured latency figure under real production volume, not a lab benchmark.
Pre-built, regulation-specific reports save real audit effort; ask for a specific example report rather than accepting a general 'compliance-ready' claim.
Look for transparent, tier-differentiated pricing that's explicit about which detection capabilities are gated behind a premium tier rather than included in the base product.
Strong answers describe a real forensic and root-cause-analysis capability for a confirmed miss, not just confirmation that detection generally works — understanding why a real evasion succeeded is essential to closing the gap.
Trend-over-time reporting is a distinct capability from individual incident logs — confirm this exists as a maintained, exportable report.
A DLP incident log frequently contains the literal sensitive data that triggered it — ask for a specific, strict access-control model, not just generic RBAC, given the sensitivity of the incident data itself.
Look for genuine cross-channel policy consistency; separately-authored email-only DLP rules that don't reconcile with cloud/SaaS DLP policy creates real gaps and management overhead.
A genuinely global organization needs real multilingual detection accuracy, not just an English-tuned model with translated interface menus — ask for a specific answer on language coverage depth.
Ask for an honest mobile-versus-desktop enforcement-parity comparison; a degraded mobile DLP posture is a common real gap that should be disclosed rather than assumed away.
Strong answers describe real migration tooling and a concrete, customer-validated timeline; a vendor with no migration story is asking the customer to manually rebuild potentially years of accumulated policy tuning from scratch.
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Verified buyers can suggest criteria (anonymized before pooling).